三农电子商务策划书

工作计划点击： 2014-01-31

三农电子商务策划书篇一

农业项目电子商务公司创业计划书

姑苏农业电子商务公司创业计划书

个人代写各种策划方案，前供职投资机构策划分析师，现供职某投资机构，专业角度策划投融资、商业计划、可行性研究报告、投资建议书等金融类方案，并兼可策划撰写其他各种商业文案。确保专业，质量可与任何市面所谓策划机构做对比。同时兼可为项目方提供相应投融资辅导，合适项目可与引荐投资人，费用节省至少50%。本人纯个人行为，与任何机构无关，无商业成本。奉劝各位融资项目方不要轻信所谓投资咨询（咨询公司全部为无任何投融资经验的初毕业学生拷贝照做），浪费金钱是小，耽误项目融资时机是大。张先生 009zhyj@163.com 13601103098

第一部分创业计划概要 ................................................................................................................. 4

一、项目内容 ........................................................................................................................... 4

二、项目发展前景 ................................................................................................................... 4

三、核心运营模式 ................................................................................................................... 5

四、可行性分析 ....................................................................................................................... 6

五、项目优势 ........................................................................................................................... 6

六、项目收益 ........................................................................................................................... 7

七．项目总结 ........................................................................................................................... 7

第二部分创业计划详述 ............................................................................................................... 8

第一章公司概况 ..................................................................................................................... 8

公司简介 ........................................................................................................................... 8

第二章调查分析 ................................................................................................................... 9

一、背景 ........................................................................................................................... 9

二、实践流程 ................................................................................................................. 10

三、分析总结 ................................................................................................................. 11

第三章市场分析 ................................................................................................................... 14

一、农业电子商务的发展现状 ..................................................................................... 14

二、目标市场分析 ......................................................................................................... 16

三、市场趋势和机会 ..................................................................................................... 17

第四章竞争分析 ................................................................................................................. 18

一、中国农业网站分类 ................................................................................................. 18

二、五力分析 ................................................................................................................. 19

三、SWOT分析 .......................................................................................................... 20

四、竞争分析总结 ....................................................................................................... 22

第五章运营方案 ................................................................................................................. 23

一、公司理念 ................................................................................................................. 23

二、公司目标 ................................................................................................................. 23

三、发展战略 ................................................................................................................. 24

四、业务与盈利模式 ..................................................................................................... 24

第六章网站项目的实施 ..................................................................................................... 28

一、网站总体设计 ......................................................................................................... 28

二、具体功能介绍 ......................................................................................................... 29

三、售后服务 ................................................................................................................. 31

四、总结 ......................................................................................................................... 31

第七章网络推广方案 ......................................................................................................... 33

一、目标市场分析 ......................................................................................................... 33

二、目标群体分析 ......................................................................................................... 33

三、网络营销战略目标 ................................................................................................. 35

四、网站营销 ................................................................................................................. 36

五、整理网络营销组合策划与实施方案 ................................................................... 40

第八章投资分析 ................................................................................................................. 49

一、投资环境特点 ......................................................................................................... 49

二、资本运作 ................................................................................................................. 50{三农电子商务策划书}.

第九章财务可行性分析 ..................................................................................................... 54

一、企业财务活动结构图 ............................................................................................. 54

二、主要财务假设和财务数据预估 ............................................................................. 54

三、预计财务报表 ......................................................................................................... 55

第十章风险分析与规避 ................................................................................................... 57

一、政策风险 ................................................................................................................. 57

二、行业风险 ............................................................................................................... 57

三、市场风险 ............................................................................................................... 58

四、财务风险 ................................................................................................................. 59

五、经营管理风险 ......................................................................................................... 59

六、影响因素结构图 ................................................................................................... 62

结束语: ................................................................................................................................... 63

第一部分创业计划概要

一、项目内容

本项目主要针对我国农业发展的现状，运用日趋完善的电子商务，为农产品买卖建立网络信息服务，意在解决我国农产品业信息基础设施落后、网络化程度较低、信息的交流与共享不通畅而导致农产品产品交易困难的现状。通过网络技术，让农产品销售摆脱中间商盘剥与市场信息不通畅的问题。

二、项目发展前景{三农电子商务策划书}.

1、有利的外部宏观环境

国家对“三农”问题的重视，以及信息技术和电子商务的越来越深入人民生活，电子商务在我国农业得到了越来越广泛的应用：国家发改委农产品批发市场信息化、农业部对农业信息化重视和积极扶持政策，如今农业的发展可以让我国现有的经济发展水平有一个新突破；经济全球化的外力推动，更有利于农产品的出口。

2、农产品市场的自我创新需求驱动

产业发展的基础是生产，但市场和流通是决定产业发展的关键环节。农产品流通不畅已经成为阻碍农业和农村经济健康发展、影响农民增收乃至农村稳定的重要因素之一。农产品的交易难及农产品的结构性、季节性、区域性过剩，从流通环节看，主要存在两个问题：一是信息不畅，盲目跟风。市场信息的形成机制和信息传播手段落后使农户缺少市场信息的指导。二是农产品交易手段单一，交易市场管理不规范。所以当务之急便是如何解决信息畅通问题，以及市场预测，个人代写各种策划方案，前供职投资机构策划分析师，现供职某投资机构，专业角度策划投融资、商业计划、可行性研究报告、投资建议书等金融类方案，并兼可策划撰写其他各种商业文案。确保专业，质量可与任何市面所谓策划机构做对比。同时兼可为项目方提供相应投融资辅导，合适项目可与引荐投资人，费用节省至少50%。本人纯个人行为，与任何机构无关，无商业成本。奉劝各位融资项目方不要轻信所谓投资咨询（咨询公司全部为无任何投融资经验的初毕业学生拷贝照做），浪费金钱是小，耽误项目融资时机是大。张先生 009zhyj@163.com 13601103098 4

尽可能避免不必要的损失。这需要创造一个平台去解决这个问题。创造一个平台去提高信息流通率，信息匹配率，商务交易率，方便这个产业的发展和扩大。

三、核心运营模式

1、技术优势

以Quick-find技术为基础向可搜索信息数据库或专用搜索引擎发出查询请求，对得到的结果进行查询分析，把原始的结构化数据提取出来，构造出通用的数据搜索平台，或根据客户自己对信息的需求，将90%的站点添加为数据源，同时向多个数据源发出请求，并对查询的结果提供分类检索，获得更加专业且内容更丰富的信息。

2、成本优势

通过数据库对信息进行更新整合，保持信息的时效性，对服务器容量要求较低，硬件费用低。与移动运营商合作简化了渠道，有针对性地对手机用户进行产品推广，实现营销成本最小化。

3、销售商优势

项目不仅局限于各类小区居民，还有效针对食品加工厂，大中小型超市。

4、运作模式优势

如今电子商务的技术与知识已经相当的完备，可以借鉴已经成型的其他商品的网络营销模式，综合考虑农产品的特点，如顾客强调新鲜的特点，尽量的减去中间环节，这样既降低了农产品的售价，同时让农民得到更多的利润，节约了销售的中间成本。

三农电子商务策划书篇二

情系三农大学生电子商务三创赛获奖作品

第二届全国大学生电子商务“创新、创意及创业”挑战赛

重庆赛区作品

创新创意创业

作品编号：_____CQB091_____

参赛学校：___重庆邮电大学__

作品名称: ______情系三农____

团队名称：_____梦之队______

指导老师：____王亚红_______

团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_

2010年11月

作品信息表

三创概要

一项目的执行内容````````````````````````````````````````````````````````````5

二项目的发展前景````````````````````````````````````````````````````````````5 三运营的核心模式````````````````````````````````````````````````````````````6 四项目的执行优势````````````````````````````````````````````````````````````6 五项目的可行性````````````````````````````````````````````````````````````````````````6 六项目的总结```````````````````````````````````````````````````````````````````````````7

第一章市场分析

1.1整体市场容量及前景```````````````````````````````````````````````````````````7

1.1.1总体网民规模`````````````````````````````````````````````````````````````7

1.1.2中国水果行业数量规模`````````````````````````````````````````````````7

1.2网站目标市场分析``````````````````````````````````````````````````````````````7

1.2.1网络社区交友````````````````````````````````````````````````````````````7

1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8

1.3网站目标用户的分析```````````````````````````````````````````````````````````9

1.3.1用户分析``````````````````````````````````````````````````````````````````9

1.4市场趋势和机会`````````````````````````````````````````````````````````````````9

1.4.1市场趋势``````````````````````````````````````````````````````````````````9

1.4.2市场机会```````````````````````````````````````````````````````````````````````9

第二章运营方案

2.1公司理念```````````````````````````````````````````````````````````````````````````9

2.2公司目标```````````````````````````````````````````````````````````````````````````9

2.3发展战略```````````````````````````````````````````````````````````````````````````10

2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10

2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10

2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11

2.4业务与赢利模式```````````````````````````````````````````````````````````````````11

2.4.1业务体系````````````````````````````````````````````````````````````````````11

2.4.2业务详述````````````````````````````````````````````````````````````````````11

2.4.3业务发展规划```````````````````````````````````````````````````````````````11

2.4.4盈利模式````````````````````````````````````````````````````````````````````11

第三章网站项目实施方案

3.1总体架构```````````````````````````````````````````````````````````````````````````12

3.2各部分内容`````````````````````````````````````````````````````````````````````````14

3.2.1资讯频道`````````````````````````````````````````````````````````````````````14

第四章网络推广方案

4.1目标市场分析```````````````````````````````````````````````````````````````````````14

4.2目标群体的行为方式```````````````````````````````````````````````````````````````15

4.3网站的网络营销战略目标``````````````````````````````````````````````````````````15

4.3.1快速扩张阶段````````````````````````````````````````````````````````````````15

4.3.2过滤时期`````````````````````````````````````````````````````````````````````15

4.3.3稳定时期`````````````````````````````````````````````````````````````````````15

4.4网络营销定位```````````````````````````````````````````````````````````````````````15

4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15

4.4.2许可Email营销定位`````````````````````````````````````````````````````````16{三农电子商务策划书}.

4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16

4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16

4.5.1网络营销整体思路````````````````````````````````````````````````````````````16

4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17

4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17

4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17 4.5.5网站联盟广告``````````````````````````````````````````````````````````````````17 4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17 4.5.7线下推广````````````````````````````````````````````````````````````````````````17

第五章竞争分析

5.1电子商务模式的分析 ````````````````````````````````````````````````````````````````17`

5.2五力分析``````````````````````````````````````````````````````````````````````````````18

5.2.1五力分析总括``````````````````````````````````````````````````````````````````18

5.2.2五力分析详解``````````````````````````````````````````````````````````````````18

第六章管理体系

6.1公司文化``````````````````````````````````````````````````````````````````````````````18

6.1.1文化基调```````````````````````````````````````````````````````````````````````18

6.1.2公司宗旨````````````````````````````````````````````````````````````````````````19

6.1.3核心价值理念``````````````````````````````````````````````````````````````````19

6.1.4基本价值观`````````````````````````````````````````````````````````````````````19

6.1.5企业精神````````````````````````````````````````````````````````````````````````19

6.1.6品牌个性````````````````````````````````````````````````````````````````````````19

6.2组织结构```````````````````````````````````````````````````````````````````````````````19

6.3经营团队```````````````````````````````````````````````````````````````````````````````20

6.4人事制度```````````````````````````````````````````````````````````````````````````````20

6.5激励机制```````````````````````````````````````````````````````````````````````````````21

第七章财务可行性分析

7.1项目投资概括``````````````````````````````````````````````````````````````````````````21

7.1.1资金结构与规模````````````````````````````````````````````````````````````````21

7.1.2其它资金来源```````````````````````````````````````````````````````````````````21

7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````21

7.2.1主要财务假设```````````````````````````````````````````````````````````````````21

7.2.2财务数据预估费用估算````````````````````````````````````````````````````````21

7.3预计财务报表````````````````````````````````````````````````````````````````````````21

7.4财务比率分析````````````````````````````````````````````````````````````````````````22

7.4.1反映营业能力的财务比率````````````````````````````````````````````````````22

7.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23

第八章风险分析与规避

8.1政策风险``````````````````````````````````````````````````````````````````````````````23

8.1.1风险详述```````````````````````````````````````````````````````````````````````23

8.1.2应对措施```````````````````````````````````````````````````````````````````````23

8.2资源风险``````````````````````````````````````````````````````````````````````````````23

8.2.1风险详述```````````````````````````````````````````````````````````````````````23

8.2.2应对措施````````````````````````````````````````````````````````````````````````24

8.3市场风险```````````````````````````````````````````````````````````````````````````````24

8.3.1风险详述````````````````````````````````````````````````````````````````````````24

8.3.2应对措施````````````````````````````````````````````````````````````````````````24

8.4技术风险```````````````````````````````````````````````````````````````````````````````24

8.4.1风险详述````````````````````````````````````````````````````````````````````````24

8.4.2应对措施````````````````````````````````````````````````````````````````````````24

8.5竞争风险```````````````````````````````````````````````````````````````````````````````24

8.5.1风险详述````````````````````````````````````````````````````````````````````````24{三农电子商务策划书}.

8.5.2应对措施````````````````````````````````````````````````````````````````````````24

8.6财务风险```````````````````````````````````````````````````````````````````````````````25

8.6.1风险详述````````````````````````````````````````````````````````````````````````25

8.6.2应对措施````````````````````````````````````````````````````````````````````````25 附件一三农问题`````````````````````````````````````````````````````````````````````````26 附件二 “三农”电子商务面临的挑战 ```````````````````````````````````````````````````27 附件三服务“三农”的聚众式平台大有作为``````````````````````````````````29 附件四 “三农”电子商务建设已具备各种条件``````````````````````````````````````30 附件五 “三农”电子商务模式图解```````````````````````````````````````````````````31

三创概要

一项目的执行内容

我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。我们的优势在于能够深入到广大农村，与电商协会、农户建立起合作关系，以此作为自身资源优势，从而能够面向企业洽谈订单。

二项目的发展前景

中国是一个农业大国，农村人口接近9亿，占全国人口70％；农业人口达7

三农电子商务策划书篇三

农村电子商务网站策划书

农村电子商务网站规划书

一、创意思路概述

1、创意要点与表述

随着电子商务大潮的来临，近年以来，农村这个大市场也逐渐开始活跃起来。从现实情况看，全国各地农村和广大农民的信息需求逐渐旺盛，一些农业主导型、旅游文化型、商业贸易型的农村对电子商务的需求尤其显著。近几年“白菜烂仓库、西瓜烂地头”的报道屡见不鲜——农村因为物流落后、信息闭塞，即便有丰富的产品却推销不出去，本应是欢乐的丰收竟会成为烦恼。中国目前的农业问题关键一点在于“小农户与大市场”的矛盾：如何把分散的独立生产者和小生产者所生产的大宗农产品卖到城市中去，呈献给众多的消费者。农户和市场之间缺乏有效的连接机制，非市场缺失而是中介缺失——就目前农村发展来看，这些市场是必须建立在信息流基础之上的。

农村电子商务通过网络平台嫁接各种服务于农村的资源，拓展农村信息服务业务、服务领域，使之兼而成为遍布乡、镇、村的三农信息服务站。作为农村电子商务平台的实体终端直接扎根于农村服务于三农，真正使三农服务落地，使农民成为平台的最大受益者。农村电子商务平台配合密集的乡村连锁网点，以数字化、信息化的手段、通过集约化管理、市场化运作、成体系的跨区域跨行业联合，构筑紧凑而有序的商业联合体，降低农村商业成本、扩大农村商业领域、使农民成为平台的最大获利者，使商家获得新的利润增长。

2、创新亮点与分析

农村电子商务的实施关键在于实现以下几个方面的问题：

(1)网上农贸市场。迅速传递农林渔牧业供求信息，帮助外商出入属地市场和属地农民开拓国内市场、走向国际市场。进行农产品市场行情和动态快递、商业机会撮合、产品信息发布等内容。

(2)特色旅游。依托当地旅游资源，通过宣传推介来扩大对外知名度和影响力。从而全方位介绍属地旅游线路和旅游特色产品及企业等信息，发展属地旅游经济。

(3)特色经济。通过宣传、介绍各个地区的特色经济、特色产业和相关的名优企

业、产品等，扩大产品销售通路，加快地区特色经济、名优企业的迅猛发展。

(4)数字农家乐。为属地的农家乐(有地方风情的各种餐饮娱乐设施或单元)提供网上展示和宣传的渠道。通过运用地理信息系统技术，制作全市农家乐分布情况的电子地图，同时采集农家乐基本信息，使其风景、饮食、娱乐等各方面的特色尽在其中，一目了然。既方便城市百姓的出行，又让农家乐获得广泛的客源，实现城市与农村的互动，促进当地农民增收。

(5)招商引资。搭建各级政府部门招商引资平台，介绍政府规划发展的开发区、生产基地、投资环境和招商信息，更好的吸引投资者到各地区进行投资生产经营活动。

3、策划的目的与意义

农村电子商务的实施目的与意义在与以实现(1)网上农贸市场(2)特色旅游(3)特色经济(4)数字农家乐(5)招商引资五个方面为手段探索适合各个农村地区的发展，最后达到综合前进实现农村地区的发展。

二、创意背景分析

（1）调查目的

乡村旅游是一种以传统的农业基础和乡村资源为基础，以城市居民为巨大潜在市场，满足都市人享受田园风光，回归淳朴民俗欲望为目的的旅游产品，是利用乡村独特的自由环境、田园风光、生产经营形态、民俗风情、农耕文化、乡村聚落等自愈，为旅游者提供观光、休闲、度假、体验、健身、娱乐和购物的一种旅游活动。

重庆自古就是物华天宝、人文荟萃之地，其独特的自然条件、历史文化底蕴和社会人文环境孕育了丰富多样的乡村旅游资源。但由于各种原因，还没有形成一批有规模、有特色、有影响力的乡村旅游精品，与周边省区相比，差距较大，但市场潜力巨大。

2）调查方法

1.网络搜索

利用网络搜索资料，对资料进行整理。

2.问卷调查

通过发放问卷的方式收集原始资料。

3）调查结果

目前，重庆发展乡村旅游面临着以下问题：

（1）乡村旅游模式发展不平衡，配套功能服务产品不齐全。目前，除农家乐模

式较为成熟外，其他乡村旅游模式如生态农业园、森林公园、民俗节事旅游等在产品规划、建设、包装、宣传等方面还有较大差距；旅游配套服务设施不齐全，不能满足游客的多层次需要。

（2）乡村旅游产品档次较低，乡村核心文化挖掘不深入。很多乡村旅游产品无

法反映农事农艺、乡村生活、乡土习俗、劳作体验等乡村核心文化内涵，更缺少具有参与性、知识性、娱乐性，能充分展示“村野文化”旅游活动内容。

4）网站功能

乡约网是着眼于重庆市场，打造重庆乡村旅游的网站。包括旅游路线、旅游景点介绍、旅游套餐、旅游特产等。

2.消费者与竞争者分析（目标市场、竞争分析）

1）消费者分析

一方面，乡村旅游产品的物质性消费与人们自身的物质和精神生活需要相关联，且以精神性满足为主要目的。尽管人们很注重产品的质量特征，但在感性消费意识的驱动下，消费者购买乡村旅游产品更注重一种能与其心理需要引起共鸣的感性制品。通过乡村旅游产品表现出自身的社会地位、生活情趣及个人修养等个性特征的品质。消费者在消费过程中更加重视产品给自身带来的精神的愉悦、个性的实现和情感的满足。另一方面，随着网络的发展，网上购物代表着一种个性、时尚、方便、明智的生活方式，网络的多元化、丰富化、安全性和娱乐话让越来越多的人倾向于网上购物。乡村旅游产品由于其传统性、地域性限制让消费者对比较自由、快捷、花费低廉的购物方式——网上购物更加青睐。 2）竞争对手分析

目前，在旅游电子商务行业，已经出现一些很有知名度的公司。下表就选取了两家旅游网站做对比分析。

网

站网重庆乡村旅游网重庆游游网

站集旅游景点、特产、节庆活动等为一体的乡村旅

定游网站

位

产

品

和旅游产品的消费情况及旅游联系方式等

服

务以论坛社区形式介绍旅游的网站网友社区推荐

由于这些网站都是旅游业比较著名的网站，规模很大，这给我们的网站带来了很大的竞争压力，并且近些年国家对乡村信息化的建设更加重视，许多面向农村旅游的网站的兴起给我们网站的推广带来了许多障碍。

2）市场细分与定位

A．市场细分

乡约网属于行业商品交易性的B2C电子商务网站，其主要经营产品是具有重庆地方特色的重庆乡村旅游产品。消费者的购买初衷是娱乐身心，体验健康大自然。

表3 市场细分

B．目标市场确定

以上市场细分之后的细分市场和竞争结构分析以及SWOT分析，结合自身的特点，目标市场主要确定为大学生一类年轻群体，因为他们有更多的时间和精力去消费。

C．市场定位

产品定位：具有浓郁乡土气息的乡村旅游产品。

以重庆乡村旅游产品为载体，融汇山水之城悠久历史内涵，注入创意元素，将现代先进网络、物流技术与乡土民俗文化有机结合。

品牌定位：内涵，质朴，传统与现代的结合

形象定位：乡约——现代都市人的心灵憩园

广告定位：做一个阳春白雪的下里巴人

农村电子商务SWOT分析

1、优势

1）服务群体明确，只针对30岁以下的青年青少年群体，服务对象相对集中，便于提供更个性化服务。

2）独有的信息的过滤和流向机制，我们的网站将海量信息通过“Browsing和Text Comments智能推荐系统”功能过滤，将用户可能感兴趣的信息直观的展示在用户的个人空间内，做到让用户“不上百度google”就能够掌握他们想要的信息。将博客和个人空间嵌入网站

3）融入C2C的电子商务模式，向我们“农舍吧”注册的农户设立一个个性化模块。通过这样的平台，我们真正建立起C2C的商业模式。农户可以和城市客户群直接对话，满足各自的需求，更好地促进交易的达成。从而把当地的特色服务和产品推广出去，起到推动当地经济发展的作用。同时也进一步加进了各个地区文化的融合，使资源得到了更加合理的利用和支配！

2、劣势

1) 融资困难。对于一项新技术的兴起，能否获利还不明朗，大多数投资者都处在一个观望的阶段；而且由于刚起步，知名度不够，不能很好地把我们的公司宣传出去，能吸引到的投资者就很有限。这将会让公司初期因资金不足而运营困难。

2) 缺乏专业的技术人才。

3) 没有可借鉴的商业模式。

4) 网站初期发展受限。由于我们的服务产品是经过整合的农村农场资源，如何和农舍主合作得到更多的农场资源，真正的将农村资源得到升值，是新的挑战。并且，鉴于农村信息化程度发展才刚起步，我们能够收索到的资源很有限，从而限制了我们所提供的服务，当然后期将得到改善。

5) 营销推广困难在网站运营初期，怎样快速让城市旅客知道我们的网站，为网站积载人气成为我们的营销推广的难题。初期我们需要说服一定数量的旅游景点、饭馆、旅店、旅游设备商家等与我们建立合作，利用我们网站平台发布旅游资讯信息、进行在线交易等。

3.3 机会

1) 中国网民用户的持续快速增长。CNNIC《报告》显示，我国的网民规模和宽带网民规模增长迅猛，互联网规模稳居世界第一位。

2) 重庆近几年旅游业迅速增长，交通条件也有了很大提高。

3) “农家游”的旅游模式已经兴起。它价格低廉，路途不长，又迎合了城市人群想要体验自然的心理。且旅游资源往往是家庭式经营，他们需要低成本的推广，而网络正是最恰当不过的推广方式。另外还存在许多待开发的农村旅游资源，这些资源恰好满足了许多城市人的好奇心和体验的冲动，从而也使农村资源得到了更好的配置，所以，我们需要抓住这些资源进行在线推广。

4) 市场潜力很大。我国旅游电子商务服务的B2B处于刚刚起步阶段，但众多旅行社和航空代理、酒店、景点之间的交易给旅游B2B带来了巨大潜力。C2C的电子商务模式正在崛起，C2C市场交易额目前占中国整体电子商务市场规模的4.1%。预计未来三年中国C2C市场符合增长率可达到45.9%，2011年市场规模已超过2400亿元。

5) 服务的创新化。由于我们所提供的农场租赁服务是目前存在的旅游类网站不

具备的，所以我们应该抓住这个机会把握市场信息，提供给客户更加个性化娱乐化的服务，从而稳定自己的市场客户群，达到壮大自身的目的。

6) “SNS”社区网站蓬勃发展。随着网络更加平民化和人性化，新兴的“SNS”

社区网站得到人们的追捧，尤其是对于工作中的人们，来自工作和家庭的压力，使他们急切想得到片刻的放松，而诸如“人人网”、“开心网”、“占座网”、“若邻网”恰好迎合了大部分人的需要。

7) 人们对精神文明的追求逐渐加深。伴随着城市化进程的加剧，人们生活水平

的提高，越来越多的人对环境和精神生活提出了更高的要求，而农村这一方净土是神圣的，许多人将学习欧洲人的生活方式，白天驾车去城市上班，晚上回到美丽的乡村和家人共进晚餐，更有甚者就是在农村休养生息，终老余年，农村这一块市场将是我们发展的重要机会和宝贵财富。

3.4 威胁

1) 中低收入者上网查找农村旅游的少

2) 投资者投机性大

3) 来自广义和专业的搜索网站的威胁，如百度和Google等搜索网站收集旅游

资料已经成为大多数普通旅行者的习惯。其垂直旅游搜索网站的强大的信息资源将成为我公司最大的威胁之一。

三农电子商务策划书篇四

农业电子商务策划书

第一部分创业计划要 ................................................................................................................. 4

一、项目内容 ........................................................................................................................... 4

二、二、项目发展景 ................................................................................................................... 4

三、三、核心运营模式 ................................................................................................................... 5

四、可行性分析 ....................................................................................................................... 6

五、项目优势 ........................................................................................................................... 6

六、项目收益 ........................................................................................................................... 7

七、七．项目总

结 ........................................................................................................................... 7

八、第二部分创业计划

述 ............................................................................................................... 8

第一章公司概况 ..................................................................................................................... 8 公司简介 ........................................................................................................................... 8 第二

章调查分析 ................................................................................................................... 9

一、背景 ........................................................................................................................... 9 二、实践流程 ................................................................................................................. 10 三、分析总结 ................................................................................................................. 11 第三章市场分

析 ................................................................................................................... 14

一、农业电子商务的发展现状 ..................................................................................... 14 二、目标市场分析 ......................................................................................................... 16 三、市场趋势和机会 ..................................................................................................... 17 第四章竞争分

析 ................................................................................................................. 18

一、中国农业网站分类 ................................................................................................. 18 二、五力分析 ................................................................................................................. 19 三、SWOT分析 .......................................................................................................... 20 四、竞争分析总结 ....................................................................................................... 22 第五章运营方

案 ................................................................................................................. 23

一、公司理念 ................................................................................................................. 23 二、公司目标 ................................................................................................................. 23 三、发展战

略 ................................................................................................................. 24 四、业务与盈利模式 ..................................................................................................... 24 第六章网站项目的实

施 ..................................................................................................... 28

一、网站总体设计 ......................................................................................................... 28 二、具体功能介绍 ......................................................................................................... 29 三、售后服务 ................................................................................................................. 31 四、总

结 ......................................................................................................................... 31 第七章网络推

广方案 ......................................................................................................... 33

一、目标市场分析 ......................................................................................................... 33 二、目标

群体分析 ......................................................................................................... 33

第一部分创业计划概要

一、项目内容

二、项目发展前景

1、有利的外部宏观环境

2、农产品市场的自我创新需求驱动

以及市场预测，尽可能避免不必要的损失。这需要创造一个平台去解决这个问题。创造一个平台去提高信息流通率，信息匹配率，商务交易率，方便这个产业的发展和扩大。