演讲 点击: 2014-04-06
Every kid needs a champion(每个孩子都需要一个冠军) TED演讲稿中英文对照
Every kid needs a champion
每个孩子都需要一个冠军演讲稿中英对照:
I have spent my entire life either at the schoolhouse, on the way to the schoolhouse, or talking about what happens in the schoolhouse. Both my parents were educators, my maternal grandparents were educators, and for the past 40 years I've done the same thing. And so, needless to say, over those years I've had a chance to look at education reform from a lot of
perspectives. Some of those reforms have been good. Some of them have been not so good. And we know why kids drop out. We know why kids don't learn. It's either poverty, low attendance, negative peer influences. We know why. But one of the things that we never discuss or we rarely discuss is the value and importance of human connection, relationships.
我这辈子,要么是在学校,要么在去学校的路上,要么是在讨论学校里发生了什么事。我的父母都是教育家,我的外祖父母也都是搞教育的,过去40年我也在从事同样的事业。所以,很显然,过去的这些年里,我有机会从各个角度审视教育改革。一些改革是有成效的。而另一些却收效甚微。我们知道孩子们为什么掉队辍学。我们知道孩子们为什么学不下去。原因无非是贫穷,低出席率,同龄人的坏影响。我们知道为什么。但是我们从未讨论或者极少讨论的是人和人之间的那种联系的价值和重要性,这就是“关系”。
James Comer says that no significant learning can occur without a significant relationship. George Washington Carver says all learning is understanding relationships. Everyone in this room has been affected by a teacher or an adult.
For years, I have watched people teach. I have looked at the best and I've look at some of the worst.
James Comer (美国著名儿童精神科医师)说过,没有强有力的联系,学习就不会有显著的进步。 George Washington Carver(美国著名教育学家)说过,学习就是理解各种关系。在座的各位都曾经被一位老师或者一个成年人影响过。这么多年,我都在看人们怎么教学。我看过最好的也看过最差的。
A colleague said to me one time, "They don't pay me to like the kids. They pay me to teach a lesson. The kids should learn it. I should teach it. They should learn it. Case closed."
一次有个同事跟我说, “我的职责不是喜欢那些孩子们。我的职责是教书。孩子们就该去学。我管教课,他们管学习。就是这么个理儿。”
Well, I said to her, "You know, kids don't learn from people they don't like." 然后,我就跟她说, “你知道,孩子们可不跟他们讨厌的人学习。”
(Laughter) (Applause)
(笑声)(掌声)
She said, "That's just a bunch of hooey."
她接着说,“一派胡言。”
And I said to her, "Well, your year is going to be long and arduous, dear." 然后我对她说,“那么,亲爱的,你这一年会变得十分漫长和痛苦。”
Needless to say it was. Some people think that you can either have it in you to build a relationship or you don't. I think Stephen Covey had the right idea. He
said you ought to just throw in a few simple things, like seeking first to
understand as opposed to being understood, simple things like apologizing. You ever thought about that? Tell a kid you're sorry, they're in shock.
事实也果真如此。有些人认为一个人或者天生可以建立一种关系或者不具有这种能力。我认为Stephen Covey(美国教育家)是对的。他说你只需要做一些简单的事情,比如试着首先理解他人,而不是想要被理解,比如道歉。你想过吗?跟一个孩子说你很对不起,他们都惊呆了。
I taught a lesson once on ratios. I'm not real good with math, but I was working on it. And I got back and looked at that teacher edition. I'd taught the whole lesson wrong. (Laughter)
我有一次讲比例。我数学不是很好,但是我当时在教数学。然后我下了课,翻看了教师用书。我完全教错了。(笑声)
So I came back to class the next day, and I said, "Look, guys, I need to apologize. I taught the whole lesson wrong. I'm so sorry."
所以我第二天回到班上说, “同学们,我要道歉。我昨天的课都教错了。我非常抱歉。”
They said, "That's okay, Ms. Pierson. You were so excited, we just let you go." (Laughter) (Applause)
他们说,“没关系,Pierson老师。你当时教得非常投入,我们就让你继续了。” (笑声)(掌声)
I have had classes that were so low, so academically deficient that I cried. I wondered, how am I going to take this group in nine months from where they
are to where they need to be? And it was difficult. It was awfully hard. How do I raise the self-esteem of a child and his academic achievement at the same time?
我曾经教过程度非常低的班级,学术素养差到我都哭了。我当时就想,我怎么能在9个月之内把这些孩子提升到他们必须具备的水平?这真的很难,太艰难了。我怎么能让一个孩子重拾自信的同时他在学术上也有进步?
One year I came up with a bright idea. I told all my students, "You were chosen to be in my class because I am the best teacher and you are the best students, they put us all together so we could show everybody else how to do it."
有一年我有了一个非常好的主意。我告诉我的学生们, “你们进了我的班级,因为我是最好的老师,而你们是最好的学生,他们把我们放在一起来给其他人做个好榜样。”
One of the students said, "Really?" (Laughter)
一个学生说,“真的吗?” (笑声)
I said, "Really. We have to show the other classes how to do it, so when we walk down the hall, people will notice us, so you can't make noise. You just have to strut." And I gave them a saying to say: "I am somebody. I was
somebody when I came. I'll be a better somebody when I leave. I am powerful, and I am strong. I deserve the education that I get here. I have things to do, people to impress, and places to go."
我说,“当然是真的。我们要给其他班级做个榜样,当我们走在楼道里,因为大家都会注意到我们,我们不能吵闹。大家要昂首阔步。” 我还给了他们一个口号:“我是个人物。我来的时候是个人物。我毕业的时候会变成一个更好的人物。我
很有力,很强大。我值得在这里受教育。我有很多事情要做,我要让人们记住我,我要去很多地方。”
And they said, "Yeah!"
然后他们说:“是啊!”
You say it long enough, it starts to be a part of you.
如果你长时间的这么说,它就会开始变成事实。
And so — (Applause) I gave a quiz, 20 questions. A student missed 18. I put a "+2" on his paper and a big smiley face.
所以-(掌声)我做了一个小测验,20道题。一个孩子错了18道。我在他了卷子上写了个“+2”和一个大的笑脸。
He said, "Ms. Pierson, is this an F?"
他说,“Pierson老师,这是不及格吗?”
I said, "Yes."
我说,“是的。”
He said, "Then why'd you put a smiley face?"
他接着说,“那你为什么给我一个笑脸?”
I said, "Because you're on a roll. You got two right. You didn't miss them all." I said, "And when we review this, won't you do better?"
我说,“因为你正渐入佳境。你没有全错,还对了两个。” 我说,“我们复习这些题的时候,难道你不会做得更好吗?”
你不必沉迷英语 TED演讲稿
I know what you're thinking. You think I've lost my way, and somebody's going to come on the stage in a minute and guide me gently back to my seat. (Applause) I get that all the time in Dubai. "Here on holiday are you, dear?" (Laughter) "Come to visit the children? How long are you staying?"
我知道你们在想什么,你们觉得我迷路了,马上就会有人走上台温和地把我带回我的座位上。(掌声)。我在迪拜总会遇上这种事。“来这里度假的吗,亲爱的?”(笑声)“来探望孩子的吗?这次要待多久呢?"
Well actually, I hope for a while longer yet. I have been living and teaching in the Gulf for over 30 years. (Applause) And in that time, I have seen a lot of changes. Now that statistic is quite shocking. And I want to talk to you today about language loss and the globalization of English. I want to tell you about my friend who was teaching English to adults in Abu Dhabi. And one fine day, she decided to take them into the garden to teach them some nature vocabulary. But it was she who ended up learning all the Arabic words for the local plants, as well as their uses -- medicinal uses, cosmetics, cooking, herbal. How did those students get all that knowledge? Of course, from their grandparents and even their great-grandparents. It's not necessary to tell you how important it is to be able to communicate across generations.
恩,事实上,我希望能再待久一点。我在波斯湾这边生活和教书已经超过30年了。(掌声)这段时间里,我看到了很多变化。现在这份数据是挺吓人的,而我今天要和你们说的是有关语言的消失和英语的全球化。我想和你们谈谈我的朋友,她在阿布达比教成人英语。在一个晴朗的日子里,她决定带她的学生到花园去教他们一些大自然的词汇。但最后却变成是她在学习所有当地植物在阿拉伯语中是怎么说的。还有这些植物是如何被用作药材,化妆品,烹饪,香草。这些学生是怎么得到这些知识的呢?当然是从他们的祖父母,甚至曾祖父母那里得来的。不需要我来告诉你们能够跨代沟通是多么重要。
But sadly, today, languages are dying at an unprecedented rate. A language dies every 14 days. Now, at the same time, English is the undisputed global language. Could there be a connection? Well I don't know. But I do know that I've seen a lot of changes. When I first came out to the Gulf, I came to Kuwait in the days when it was still a hardship post. Actually,
not that long ago. That is a little bit too early. But nevertheless, I was recruited by the British Council along with about 25
other teachers. And we were the first non-Muslims to teach in the state schools there in Kuwait. We were brought to teach English because the government wanted to modernize the country and empower the citizens through education. And of course, the U.K. benefited from some of that lovely oil wealth. 但遗憾的是,今天很多语言正在以前所未有的速度消失。每14天就有一种语言消失,而与此同时,英语却无庸置疑地成为全球性的语言。这其中有关联吗?我不知道。但我知道的是,我见证过许多改变。初次来到海湾地区时,我去了科威特。当时教英文仍然是个困难的工作。其实,没有那么久啦,这有点太久以前了。总之,我和其他25位老师一起被英国文化协会聘用。我们是第一批非穆斯林的老师,在科威特的国立学校任教。我们被派到那里教英语,是因为当地政府希望国家可以现代化并透过教育提升公民的水平。当然,英国也能得到些好处,产油国可是很有钱的。
Okay. Now this is the major change that I've seen -- how teaching English has morphed from being a mutually
beneficial practice to becoming a massive international
business that it is today. No longer just a foreign language on the school curriculum. And no longer the sole domain of mother England. It has become a bandwagon for every
English-speaking nation on earth. And why not? After all, the best education -- according to the latest World University Rankings -- is to be found in the universities of the U.K. and the U.S. So everybody wants to have an English education, naturally. But if you're not a native speaker, you have to pass a test.
言归正传,我见过最大的改变,就是英语教学的蜕变如何从一个互惠互利的行为变成今天这种大规模的国际产业。英语不再是学校课程里的外语学科,也不再只是英国的专利。英语(教学)已经成为所有英语系国家追逐的潮流。何乐而不为呢?毕竟,最好的教育来自于最好的大学,而根据最新的世界大学排名,那些名列前茅的都是英国和美国的大学。所以自然每个人都想接受英语教育,但如果你不是以英文为母语,你就要通过考试。
Now can it be right to reject a student on linguistic ability
alone? Perhaps you have a computer scientist who's a genius. Would he need the same language as a lawyer, for example?
Well, I don't think so. We English teachers reject them all the time. We put a stop sign, and we stop them in their tracks. They can't pursue their dream any longer, till they get English. Now let me put it this way, if I met a Dutch
speaker who had the cure for cancer, would I stop him from entering my British University? I don't think so. But indeed, that is exactly what we do. We English teachers are the
gatekeepers. And you have to satisfy us first that your English is good enough. Now it can be dangerous to give too much power to a narrow segment of society. Maybe the barrier would be too universal.
但仅凭语言能力就拒绝学生这样对吗?譬如如果你碰到一位天才计算机科学家,但他会需要有和律师一样的语言能力吗?我不这么认为。但身为英语老师的我们,却总是拒绝他们。我们处处设限,将学生挡在路上,使他们无法再追求自己的梦想,直到他们通过考试。现在容我换一个方式说,如果我遇到了一位只会说荷兰话的人,而这个人能治愈癌症,我会阻止他进入我的英国大学吗?我想不会。但事实上,我们的确在做这种事。我们这些英语老师就是把关的。你必须先让我们满意,使我们认定你的英文够好。但这可能是危险的。把太多的权力交由这么小的一群人把持,也许会令这种障碍太过普及。
Okay. "But," I hear you say, "what about the research? It's all in English." So the books are in English, the journals are done in English, but that is a self-fulfilling . It feeds the English requirement. And so it goes on. I ask you, what happened to translation? If you think about the Islamic
Golden Age, there was lots of translation then. They translated from Latin and Greek into Arabic, into Persian, and then it was translated on into the Germanic languages of Europe and the Romance languages. And so light shone upon the Dark Ages of Europe. Now don't get me wrong; I am not against teaching English, all you English teachers out there. I love it that we have a global language. We need one today more than ever. But I am against using it as a barrier. Do we really want to end up with 600 languages and the main one being English, or Chinese? We need more than that. Where do we draw the line? This system equates intelligence with a knowledge of English which is quite .
于是,我听到你们问"但是研究呢?研究报告都要用英文。”的确,研究论著和期刊都要用英文发表,但这只是一种理所当然的现象。有英语要求,自然就有英语供给,然后就这么循环下去。我倒想问问大家,为什么不用翻译呢?想想伊斯兰的黄金时代,当时翻译盛行,人们把拉丁文和希腊文翻译成阿拉伯文或波斯文,然后再由拉伯文或波斯文翻译为欧洲的日耳曼语言以及罗曼语言。于是文明照亮了欧洲的黑暗时代。但不要误会我的意思,我不是反对英语教学或是在座所有的英语老师。我很高兴我们有一个全球性的语言,这在今日尤为重要。但我反对用英语设立障碍。难道我们真希望世界上只剩下600种语言,其中又以英文或中文为主流吗?我们需要的不只如此。那么我们该如何拿捏呢?这个体制把智能和英语能力画上等号这是相当武断的。
And I want to remind you that the giants upon whose
shoulders today's stand did not have to have
English, they didn't have to pass an English test. Case in point, Einstein. He, by the way, was considered remedial at school because he was, in fact, dyslexic. But fortunately for the world, he did not have to pass an English test. Because they didn't start until 1964 with TOEFL, the American test of English. Now it's exploded. There are lots and lots of tests of English. And millions and millions of students take these tests every year. Now you might think, you and me, those fees aren't bad, they're okay, but they are prohibitive to so many millions of poor people. So immediately, we're rejecting them.
我想要提醒你们,扶持当代知识分子的这些“巨人肩膀"不必非得具有英文能力,他们不需要通过英语考试。爱因斯坦就是典型的例子。顺便说一下,他在学校还曾被认为需要课外补习,因为他其实有阅读障碍。但对整个世界来说,很幸运的当时他不需要通过英语考试,因为他们直到1964年才开始使用托福。现在英语测验太泛滥了,有太多太多的英语测验,以及成千上万的学生每年都在参加这些考试。现在你会认为,你和我都这么想,这些费用不贵,价钱满合理的。但是对数百万的穷人来说,这些费用高不可攀。所以,当下我们又拒绝了他们。 It brings to mind a headline I saw recently: "Education: The Great Divide." Now I get it, I understand why people would focus on English. They want to give their children the best chance in life. And to do that, they need a Western education. Because, of course, the best jobs go to people out of the
Western Universities, that I put on earlier. It's a circular thing.{ted演讲稿中英文对照}.
这使我想起最近看到的一个新闻标题:“教育:大鸿沟”现在我懂了。我了解为什么大家都重视英语,因为他们希望给孩子最好的人生机会。为了达成这目的,他们需要西方教育。毕竟,不可否认,最好的工作都留给那些西方大学毕业出来的人。就像我之前说的,这是一种循环。
Okay. Let me tell you a story about two scientists, two English scientists. They were doing an experiment to do with genetics and the forelimbs and the hind limbs of animals. But they couldn't get the results they wanted. They really didn't know what to do, until along came a German scientist who realized that they were using two words for forelimb and hind limb, whereas genetics does not differentiate and neither does
German. So bingo, problem solved. If you can't think a thought, you are stuck. But if another language can think that thought, then, by cooperating, we can achieve and learn so much more. 好,我跟你们说一个关于两位科学家的故事:有两位英国科学家在做一项实验,是关于遗传学的,以及动物的前、后肢。但他们无法得到他们想要的结果。他们真的不知道该怎么办,直到来了一位德国的科学家。他发现在英文里前肢和后肢是不同的二个字,但在遗传学上没有区别。在德语也是同一个字。所以,叮!问题解决了。如果你不能想到一个念头,你会卡在那里。但如果另一个语言能想到那念头,然后通过合作我们可以达成目的,也学到更多。
My daughter, came to England from Kuwait. She had studied science and mathematics in Arabic. It's an Arabic medium school. She had to translate it into English at her grammar school. And she was the best in the class at those subjects. Which tells us that, when students come to us from abroad, we may not be giving them enough credit for what they know, and they know it in their own language. When a language dies, we don't know what we lose with that language.
我的女儿从科威特来到英格兰,她在阿拉伯的学校学习科学和数学。那是所阿拉伯中学。在学校里,她得把这些知识翻译成英文,而她在班上却能在这些学科上拿到最好的成绩。这告诉我们,当外籍学生来找我们,我们可能无法针对他们所知道的给予赞赏,因为那是来自于他们母语的知识。当一个语言消失时,我们不知道还有什么也会一并失去。
This is -- I don't know if you saw it on CNN recently -- they gave the Heroes Award to a young Kenyan shepherd boy who couldn't study at night in his village like all the village children,
TED演讲稿(中英)
Shanghai, at the height of the cultural revolution. My grandmother teel me that she heard the sound of the gunfire along with my first cries. When I grew up, I was told a story that explained all I needed to know about humanity. It went like this. All human societies develop in linear progression, beginning with primitive society, then slave society, feudalism, capitalism, socialism, and finally guess where we end up.Communism! Sooner or later, all of humanity,regardless of culture, language, nationality, will arrive at this final stage of political and social development. The entire world’s peoples will be unified in this paradise on earth and live happily ever after. Before we get there, we need to engage in a struggle between good and evil, the good of socialism against the evil of capitalism and the good shall triumph. That, of course, was the meta-narrative distilled from the theories of Karl Marx. And the Chinese bought it. We were taught that grand story day in and day out. It became part of us, and we believed in it. The story was a bestseller. About one third of the entire world’s population lived under that meta narrative. Then, the world changed overnight. As for me, disillusioned by the failed religion of my youth, I went to America and became a Berkeley hippie.Now, as I was coming of age, something else happened. As if one big story wasn't’t enough, I was told another one. This one was just as grand. It also claims that all human societies develop in linear progression towards a singular end. This one went as follows: All society, regardless
of culture, be it Christian, Muslim, Confucian, must progress from traditional societies in which groups are the basic units to modern societies in which atomized individuals are the sovereign units and all these individuals are, by definition, rational, and they all want one thing: the vote. Because they are rational, once given the vote, they produce good government and live happily ever after. Paradise on earth again. Sooner or later, electoral democracy will be the only political system for all countries and all peoples, with a free market to make them all rich. But before we get there, we’re engaged in a struggle between good and evil. The good belongs to those who are democracies and are charged with a mission of spreading it around the globe, sometimes by force against the evil of those who do not hold elections. This story also became a bestseller. According to the Freedom House, the number of democracies went from 45 in 1970 to 115 in 2010. In the last 20 years, Western elites tirelessly trotted around the globe selling this prospectus: multiple parties fight for political power and everyone voting on them is the only path to salvation to the long-suffering developing world. Those who buy the prospectus are destined for success. Those who do not are doomed to fail. But this time, the Chinese didn't’t buy it. Fool me once. The rest is history. In just 30 years, China went form one of the poorest agricultural countries in the world to its second-largest economy. Six hundred fifty million people were lifted out of poverty. Eighty percent of the entire world’s
poverty alleviation during that period happened in China. In other words, all the old and new democracies put together amounted to a mere fraction of what a single,one-party state did without voting. See, I grew up on this stuff: food stamps. Meat was rationed to a few hundred grams per person per month at one point. Needless to say, I ate all my mother’s portions. So I asked myself, what’s wrong with this picture? Here I am in my hometown, my business growing leaps and bounds. Entrepreneurs are starting companies every day. Middle class is expanding in speed and scale unprecedented in history. Yet, according to the grand story, none of this should be happening. So I went and did the only thing I could. I studied it. Yes, China is a one-party state, run by the Chinese Communist Party, the Party, and they don’t hold elections. Three assumptions are made by the dominant political theories of our time. Such a system is operationally rigid, political closed, and morally illegitimate. Well, the assumptions are wrong. The opposites are true. Adaptability, meritocracies, legitimacy are the three defining characteristics of Chin’ s one-party system. Now, most political scientists will tell us that a one-party system is inherently incapable of self-correction. It won’t last long because it cannot adapt. Now here are the facts. In 64 years of running the largest country in the world, the range of the party’s policies has been wider than any other country in recent memory, from radical land collectivization to Great Leap Forward, then privatization of
farmland, then the Cultural Revolution, then Deng Xiaoping’s market reform, then successor Jiang Zemin took the giant political step of opening up party member to private businesspeople, something unimaginable during Mao’s rule. So the party self-corrects in rather dramatic fashions. Institutionally, new rules get enacted to correct previous dysfunctions. For example, term limits. Political leaders used to retain their positions for life and they used that to accumulate power and perpetuate their rules. Mao was the father of modern China, yet his to prolonged rule led to disastrous mistakes. So the party instituted term limits with mandatory retirement age of 68 to 70. One thing we often hear is political reforms have lagged far behind economic reforms and China is in dire need of political reform. But this claim is rhetorical trap hidden behind a political bias. See, some have decided a priori what kind of changes they want to see and only such changes can be called political reform. The truth is, political reforms have never stopped. Compared with 30 years ago, 20 years, even 10 years ago, every aspect of Chinese society, how the country is governed, from the most local level to the highest center are recognizable today. Now such changes are simply not possible without political reforms of the most fundamental kind. Now I would venture to suggest the Party is the world’s leading expert in political reform. The second assumption is that in a one-party state power gets concentrated in the hands of the few and bad governance and corruption
follow. Indeed, corruption is a big problem, but let’s first look at the larger context. Now this may be counterintuitive to you. The Party happens to be the most meritocratic political institution in the world today. China’s highest ruling body, the Politburo, has 25 members. In the most recent one, only five of them came from a background of privilege, so-called princelings. The other 20, including the President and the Premier came from entirely ordinary backgrounds. In the larger central committee of 300 or more, the percentage of those who were born into power and wealth was even smaller. The vast majority of senior Chinese leaders worked and competed their way to the top. Compare that with the ruling elites in both developed and developing countries, I think you’ll find the Party being near the top in upward mobility. The question then is, how could that be possible in a system run by one party? Now we come to a powerful political institution little-known to Westerners: the Party’s Organization Department. The Department functions like a giant, human resource engine that would be the envy of even some of the most successful corporations. It operates a rotating pyramid made up of three components: civil service,state-owned enterprises, and social organizations like a university or a community program. They form separate yet integrated career paths for Chinese officials. They recruit college grads into entry-level positions in all three tracks, and they start from the bottom, called kuyen. Then they could get promoted through
李世默TED演讲稿(中英文)
李世默TED:{ted演讲稿中英文对照}.
中国崛起与“元叙事”的终结
Good morning. My name is Eric Li, and I was born here. But no, I wasn’t born there. This was where I was born: Shanghai, at the height of the Cultural Revolution. My grandmother tells me that she heard the sound of gunfire along with my first cries. When I was growing up, I was told a story that explained all I ever needed to know that humanity. It went like this. All human societies develop in linear progression, beginning with primitive society, then slave society, feudalism, capitalism, socialism, and finally, guess where we end up? Communism! Sooner or later, all of humanity, regardless of culture, language, nationality, will arrive at this final stage of political and social development. The entire world’s peoples will be unified in this paradise on earth and live happily ever after. But before we get there, we’re engaged in a struggle between good and evil, the good of socialism against the evil of capitalism, and the good shall triumph. That, of course, was the meta-narrative distilled from the theories of Karl Marx. And the Chinese bought it. We were taught that grand story day in and day out. It became part of us, and we believed in it. The story was a bestseller. About on third of the entire world’s population lived under that meta narrative. Then, the world changed overnight. As for me, disillusioned by the failed religion of my youth, I went to America and became a Berkeley hippie. Now, as I was coming of age, something else happened. As if one big story wasn’t enough, I was told another one. This one was just as grand. It also claims that all human societies develop in a linear progression towards a singular end. This one went as follows. All societies, regardless of culture, be it Christian, Muslim, Confucian, must progress from traditional societies in which groups are the basic units to modern societies in which atomized individuals are the sovereign units, and all these individuals are, by definition, rational, and they all want one thing: the vote. Because they all rational, once given the vote, they produce good government and live happily ever after. Paradise on earth, again. Sooner or later, electoral democracy will be the only political system for all countries
and all peoples, with a free market to make them all rich. But before we get there, we’re engaged in a struggle between good and evil. The good belongs to those who are democracies and are charged with a mission of spreading it around the globe, sometimes by force, against the evil of those who do not hold elections. Now. This story also became a bestseller. According to the Freedom House, the number of democracies went from 45 in 1970 to 115 in 2010. In the last 20years, Western elites tirelessly trotted around the globe selling this prospectus: multiple parties fight for political power and everyone voting on them is the only path to salvation to the long-suffering developing world. Those who buy the prospectus are destined for success. Those who do not are doomed to fail. But this time, the Chinese didn’t buy it. Fool me once… The rest is history. In just 3p years, China went from one of the poorest agricultural countries in the world to its second-largest economy. Six hundred fifty million people were lifted out of poverty. Eighty percent of the entire world’s poverty alleviation during that period happened in China. In other words, all the new and old democracies put together amounted to a mere fraction of what a single, one-party state did without voting. See, I grew up on this stuff: food stamps. Meat was rationed to a few hundred grams per person per month at one point. Needless to say, I ate my grandmother’s portions. So I asked myself, what’s wrong with this picture? Here I am in my hometown, my business growing leaps and bounds. Entrepreneurs are starting companies every day. Middle class is expanding in speed and scale unprecedented in human history. Yet, according to the grand story, none of this should be happening. So I went and did the only thing I could. I studied it. Yes, China is a one-party state run by the Chinese Communist Party, the Party, and they don’t hold elections. There assumptions are made by the dominant political theories of our time. Such a system is operationally rigid, politically closed, and morally illegitimate. Well, the assumptions are wrong. The opposites are true. Adaptability, meritocracy, and legitimacy are the three defining characteristics of China’s one-party system. Now, most political scientists will tell us that a one-party system is inherently incapable of self-correction. It won’t last long because it cannot adapt. Now here are the facts. In 64 years of running the largest country in the world, the range of the party’s policies
has been wider than any other country in recent memory, from radical land collectivization to the Great Leap Forward, then privatization of farmland, then the Cultural Revolution, then Deng Xiaoping’s market reform, then successor Jiang Zemin took the giant political step of opening up party membership to private businesspeople, something unimaginable during Mao’s rule. So the party self-corrects in rather dramatic fashions. Institutionally, new rules get enacted to correct previous dysfunctions. For example, term limits. Political leaders used to retain their positions for life, and they used that to accumulate power and perpetuate their rules. Mao was the father of modern China, yet his prolonged rule led to disastrous mistakes. So the party instituted term limits with mandatory retirement age of 68 to 70. One thing we often hear is political reforms have lagged far behind economic reforms and China is in dire need of political reform. But this claim is a rhetorical trap hidden behind a political bias. See, some have decided a priori what kinds of changes they want to see, and only such changes can be called political reform. The truth is, political reforms have never stopped. Compared with 30 years ago, 20 years, even 10 years ago, every aspect of Chinese society, how the country is governed, from the most local level to the highest center, are unrecognizable today. Now such changes are simply not possible without political reforms of the most fundamental kind. Now I would venture to suggest the Party is the world’s leading expert in political reform. The second assumption is that in a one-party state, power gets concentrated in the hands of the few, and bad governance and corruption follow. Indeed, corruption is a big problem, but let’s first look at the larger context. Now, this maybe be counterintuitive to you. The party happens to be one of the most meritocratic political institutions in the world today. China’s highest ruling body, the Politburo, has 25 members. In the most recent one, only five of them came from a background of privilege, so-called Princelings. The other 20, including the President and the Premier, came from entirely ordinary backgrounds. In the larger central committee of 300 or more, the percentage of those who were born into power and wealth was even smaller. The vast majority of senior Chinese leaders worked and competed their way to the top. Compare that with the ruling elites in both developed and developing countries, I think you’ll find the Party
being near the top in upward mobility. The question then is, how could that be possible in a system run by one party? New we come to a powerful political institution, little-known to Westerners: the Party’s Organization Department. The Department functions like a giant human resource engine that would be the envy of even some of the most successful corporations. It operates a rotation pyramid made up of there components: civil service, state-owned enterprises, and social organizations like a university or a community program. The form separate yet integrated career paths for Chinese officials. They recruit college grads into entry-level positions in all three tracks, and they start from the bottom, called Keyuan Then they could get promoted through four increasingly elite ranks: fuke, ke, fuchu, and chu. Now these are not moves from karate kids, okay? It’s serious business. The range of positions is wide, from running health care in a village to foreign investment in a city district to manager in a company. Once a year, the department reviews their performance. They interview their superiors, their peers, their subordinates. They vet their personal conduct. They conduct public opinion surveys. Then they promote the winners. Throughout their careers, these cadres can move through and out of all three tracks. Over time, the food ones move beyond the four base levels to the fuju and ju, levels. There, they enter high, officialdom. By that point, a typical assignment will be to manage a district with population in the millions or a company with hundreds of millions of dollars in revenue. Just to show you how competitive the system is, in 2012, there were 900000 fuke and ke levels, 600000 fuchu and chu levels, and only 40000 fuju and ju levels. After the ju levels, the best few move further up several more ranks, and eventually make it to the Central Committee. The process takes two to three decades. Does patronage play a role? Yes of course. But merit remains the fundamental driver. In essence, the Organization Department runs a modernizes version of China’s centuries-old mandarin system. China’s new President Xi Jinping is son of a former leader, which is very unusual, first of his kind to make the top job. Even for him, the career took 30 years. He started as a village manager, and by the time he entered the Politburo, he had managed areas with total population of 150 million people and combined GDPs of 1.5 trillion U.S. dollars. Now, please don’t get
me wrong, okay? This is not a putdown of anyone. It’s just a statement of fact. George W. Bush, remember him? This is not a putdown. Before becoming Governor of Texas, or Barack Obama before running for President, could not make even a small county manager in China’s system. Winston Churchill once said that democracy is a terrible system except for all the rest. Well, apparently he hadn’t heard of the Organization Department. Now, Westerners always assume that multi-party election with universal suffrage is the only source of political legitimacy. I was asked once, “The Party wasn’t voted in by election. Where is the source of Legitimacy?” I said, “How about competency?”: We all know the facts. In 1949, when the Party took power, China was mired in civil wars, dismembered by foreign aggression, average life expectancy at that time, 42 years old. Today, it’s the second largest economy in the world, an industrial powerhouse, and its people live in increasing prosperity. Pew Research polls Chinese public attitudes, and here are the numbers in recent years. Satisfaction with the direction of the country: 85 percent. Those who think they’re better off than five years ago, 70%. Those who expects the future to be better, a whopping 82 percent. Financial Times polls global youth attitudes and these numbers, brand new, just came from last week. Ninety-three-percent of China’s GenerationY are optimistic about their country’s future. Now, if this is not legitimacy, I’m not sure what is. In contrast, most electoral democracies around the world are suffering from dismal performance. I don’t need to elaborate for this audience how dysfunctional it is from Washington to European capitals. With a few exceptions, the vast number of developing countries that have adopted electoral regimes are still suffering from poverty and civil strife. Governments get elected, and then they fall below 50 percent approval in a few months and stay there and get worse until the next election. Democracy is becoming a perpetual cycle of elect and regret. At this rate, I’m afraid it is democracy, not China’s one-party system, that is in danger of losing legitimacy. Now, I don’t want to create the misimpression that China’s hunky-dory on the way to some kind of superpowerdom. The country faces enormous challenges. Social and economic problems that come with wrenching change like this are mine-boggling. Pollution is one. Food safety. Population issues. On the political front, the worst problem is
TED Simon 演讲稿 英文+中文
How do you explain when things don't go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they're more innovative than all their competition. And yet, they're just a computer company. They're just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn't the only man who suffered in a pre-civil rights America, and he certainly wasn't the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight when there were certainly other teams who were better qualified, better funded ... and they didn't achieve powered man flight, and the Wright brothers beat them to it. There's something else at play here.
About three and a half years ago I made a discovery. And this discovery profoundly changed my view on how I thought the world worked, and it even profoundly changed the way in which I operate in it. As it turns out, there's a pattern. As it turns out, all the great and inspiring leaders and organizations in the world -- whether it's Apple or Martin Luther King or the Wright brothers -- they all think, act and communicate the exact same way. And it's the complete opposite to everyone else. All I did was codify it, and it's probably the world's simplest idea. I call it the golden circle.
Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren't. Let me define the terms really quickly. Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by "why" I
don't mean "to make a profit." That's a result. It's always a result. By "why," I mean: What's your purpose? What's your cause? What's your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care? Well, as a result, the way we think, the way we act, the way we communicate is from the outside in. It's obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations -- regardless of their size, regardless of their industry -- all think, act and communicate from the inside out.
Let me give you an example. I use Apple because they're easy to understand and everybody gets it. If Apple were like everyone else, a marketing message from them might sound like this: "We make great computers. They're beautifully designed, simple to use and user friendly. Want to buy one?" "Meh." And that's how most of us communicate. That's how most marketing is done, that's how most sales is done and that's how most of us communicate interpersonally. We say what we do, we say how we're different or how we're better and we expect some sort of a behavior, a purchase, a vote, something like that. Here's our new law firm: We have the best lawyers with the biggest clients, we always perform for our clients who do business with us.
Here's our new car: It gets great gas mileage, it has leather seats, buy our car. But it's uninspiring.
Here's how Apple actually communicates. "Everything we do, we believe in challenging the
status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers. Want to buy one?" Totally different right? You're ready to buy a computer from me. All I did was reverse the order of the information. What it proves to us is that people don't buy what you do; people buy why you do it. People don't buy what you do; they buy why you do it.
This explains why every single person in this room is perfectly comfortable buying a computer from Apple. But we're also perfectly comfortable buying an MP3 player from Apple, or a phone from Apple, or a DVR from Apple. But, as I said before, Apple's just a computer company. There's nothing that distinguishes them structurally from any of their competitors. Their competitors are all equally qualified to make all of these products. In fact, they tried. A few years ago, Gateway came out with flat screen TVs. They're eminently qualified to make flat screen TVs. They've been making flat screen monitors for years. Nobody bought one. Dell came out with MP3 players and PDAs, and they make great quality products, and they can make perfectly well-designed products -- and nobody bought one. In fact, talking about it now, we can't even imagine buying an MP3 player from Dell. Why would you buy an MP3 player from a computer company? But we do it every day. People don't buy what you do; they buy why you do it. The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe. Here's the best part:
None of what I'm telling you is my opinion. It's all grounded in the tenets of biology. Not psychology, biology. If you look at a cross-section of the human brain, looking from the top down, what you see is the human brain is actually broken into three major components that correlate perfectly with the golden circle. Our newest brain, our Homo sapien brain, our
neocortex, corresponds with the "what" level. The neocortex is responsible for all of our rational and analytical thought and language. The middle two sections make up our limbic brains, and our limbic brains are responsible for all of our feelings, like trust and loyalty. It's also responsible for all human behavior, all decision-making, and it has no capacity for language.
In other words, when we communicate from the outside in, yes, people can understand vast amounts of complicated information like features and benefits and facts and figures. It just
doesn't drive behavior. When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from. You know, sometimes you can give somebody all the facts and figures, and they say, "I know what all the facts and details say, but it just doesn't feel right." Why would we use that verb, it doesn't "feel" right? Because the part of the brain that controls decision-making doesn't control language. And the best we can muster up is, "I don't know. It just doesn't feel right." Or sometimes you say you're leading with your heart, or you're leading with your soul. Well, I hate to break it to you, those aren't other body parts controlling your behavior. It's all happening here in your limbic brain, the part of the brain that controls decision-making and not language.
But if you don't know why you do what you do, and people respond to why you do what you do, then how will you ever get people to vote for you, or buy something from you, or, more
importantly, be loyal and want to be a part of what it is that you do. Again, the goal is not just to sell to people who need what you have; the goal is to sell to people who believe what you believe. The goal is not just to hire people who need a job; it's to hire people who believe what you believe. I always say that, you know, if you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they'll work for you with blood and sweat and tears. And nowhere else is there a better example of this than with the Wright brothers.
Most people don't know about Samuel Pierpont Langley. And back in the early 20th century, the pursuit of powered man flight was like the dot com of the day. Everybody was trying it. And Samuel Pierpont Langley had, what we assume, to be the recipe for success. I mean, even now, you ask people, "Why did your product or why did your company fail?" and people always give you the same permutation of the same three things: under-capitalized, the wrong people, bad market conditions. It's always the same three things, so let's explore that. Samuel Pierpont Langley was given 50,000 dollars by the War Department to figure out this flying machine. Money was no problem. He held a seat at Harvard and worked at the Smithsonian and was{ted演讲稿中英文对照}.
extremely well-connected; he knew all the big minds of the day. He hired the best minds money could find and the market conditions were fantastic. The New York Times followed him around everywhere, and everyone was rooting for Langley. Then how come we've never heard of Samuel Pierpont Langley?
A few hundred miles away in Dayton Ohio, Orville and Wilbur Wright, they had none of what we consider to be the recipe for success. They had no money; they paid for their dream with the proceeds from their bicycle shop; not a single person on the Wright brothers' team had a college education, not even Orville or Wilbur; and The New York Times followed them around nowhere. The difference was, Orville and Wilbur were driven by a cause, by a purpose, by a belief. They believed that if they could figure out this flying machine, it'll change the course of the world. Samuel Pierpont Langley was different. He wanted to be rich, and he wanted to be famous. He was in pursuit of the result. He was in pursuit of the riches. And lo and behold, look what happened. The people who believed in the Wright brothers' dream worked with them with blood and sweat and tears. The others just worked for the paycheck. And they tell stories of how every time the Wright brothers went out, they would have to take five sets of parts, because that's how many times they would crash before they came in for supper.
And, eventually, on December 17th, 1903, the Wright brothers took flight, and no one was there to even experience it. We found out about it a few days later. And further proof that Langley was motivated by the wrong thing: The day the Wright brothers took flight, he quit. He could have said, "That's an amazing discovery, guys, and I will improve upon your technology," but he didn't. He wasn't first, he didn't get rich, he didn't get famous so he quit.
People don't buy what you do; they buy why you do it. And if you talk about what you believe, you will attract those who believe what you believe. But why is it important to attract those who believe what you believe? Something called the law of diffusion of innovation, and if you don't know the law, you definitely know the terminology. The first two and a half percent of our population are our innovators. The next 13 and a half percent of our population are our early adopters. The next 34 percent are your early majority, your late majority and your laggards. The only reason these people buy touch tone phones is because you can't buy rotary phones anymore.
(Laughter)
We all sit at various places at various times on this scale, but what the law of diffusion of innovation tells us is that if you want mass-market success or mass-market acceptance of an idea, you cannot have it until you achieve this tipping point between 15 and 18 percent market penetration, and then the system tips. And I love asking businesses, "What's your conversion on new business?" And they love to tell you, "Oh, it's about 10 percent," proudly. Well, you can trip over 10 percent of the customers. We all have about 10 percent who just "get it." That's how we describe them, right? That's like that gut feeling, "Oh, they just get it." The problem is: How do you find the ones that get it before you're doing business with them versus the ones who don't get it? So it's this here, this little gap that you have to close, as Jeffrey Moore calls it, "Crossing the Chasm" -- because, you see, the early majority will not try something until someone else has tried it first. And these guys, the innovators and the early adopters, they're comfortable making those gut decisions. They're more comfortable making those intuitive decisions that are driven by what they believe about the world and not just what product is available.
These are the people who stood in line for six hours to buy an iPhone when they first came out, when you could have just walked into the store the next week and bought one off the shelf. These are the people who spent 40,000 dollars on flat screen TVs when they first came out, even though the technology was substandard. And, by the way, they didn't do it because the technology was so great; they did it for themselves. It's because they wanted to be first. People don't buy what you do; they buy why you do it and what you do simply proves what you believe. In fact, people will do the things that prove what they believe. The reason that person bought the iPhone in the first six hours, stood in line for six hours, was because of what they believed about the world, and how they wanted everybody to see them: They were first. People don't buy what you do; they buy why you do it.{ted演讲稿中英文对照}.
So let me give you a famous example, a famous failure and a famous success of the law of
diffusion of innovation. First, the famous failure. It's a commercial example. As we said before, a second ago, the recipe for success is money and the right people and the right market
conditions, right? You should have success then. Look at TiVo. From the time TiVo came out about eight or nine years ago to this current day, they are the single highest-quality product on the market, hands down, there is no dispute. They were extremely well-funded. Market
conditions were fantastic. I mean, we use TiVo as verb. I TiVo stuff on my piece of junk Time Warner DVR all the time.
But TiVo's a commercial failure. They've never made money. And when they went IPO, their stock was at about 30 or 40 dollars and then plummeted, and it's never traded above 10. In fact, I don't think it's even traded above six, except for a couple of little spikes. Because you see,
when TiVo launched their product they told us all what they had. They said, "We have a product that pauses live TV, skips commercials, rewinds live TV and memorizes your viewing habits
without you even asking." And the cynical majority said, "We don't believe you. We don't need it. We don't like it. You're scaring us." What if they had said, "If you're the kind of person who likes to have total control over every aspect of your life, boy, do we have a product for you. It pauses live TV, skips commercials, memorizes your viewing habits, etc., etc." People don't buy what you do; they buy why you do it, and what you do simply serves as the proof of what you believe. Now let me give you a successful example of the law of diffusion of innovation. In the summer of 1963, 250,000 people showed up on the mall in Washington to hear Dr. King speak. They sent out no invitations, and there was no website to check the date. How do you do that? Well, Dr. King wasn't the only man in America who was a great orator. He wasn't the only man in America who suffered in a pre-civil rights America. In fact, some of his ideas were bad. But he had a gift. He didn't go around telling people what needed to change in America. He went around and told people what he believed. "I believe, I believe, I believe," he told people. And people who
believed what he believed took his cause, and they made it their own, and they told people. And some of those people created structures to get the word out to even more people. And lo and behold, 250,000 people showed up on the right day at the right time to hear him speak. How many of them showed up for him? Zero. They showed up for themselves. It's what they believed about America that got them to travel in a bus for eight hours to stand in the sun in Washington in the middle of August. It's what they believed, and it wasn't about black versus white: 25 percent of the audience was white. Dr. King believed that there are two types of laws in this world: those that are made by a higher authority and those that are made by man. And not until all the laws that are made by man are consistent with the laws that are made by the higher authority will we live in a just world. It just so happened that the Civil Rights Movement was the perfect thing to help him bring his cause to life. We followed, not for him, but for
ourselves. And, by the way, he gave the "I have a dream" sp