管理学 点击: 2015-08-02
商务英语作业
姓名:杨帆
学号:031510221
Unit 1 Globalization
Part I Business Vocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
1 There are too many examples in aviation and other ____B___________ of what has happened to companies that have tried to do that.
A sections B sectors C segments D components
2 It would not ______A_________ earlier mistakes such as attempting to enter the train or boat-building business.
A repeat B make C recognize D produce
3 He is impressed, he says, by the way in which oil companies have ___D___________ from losing national images.
A obtained B got C reached D benefited
4 Royal Dutch/Shell is another group which manages to ______D_________ itself as a local company in which it operates.
A display B exhibit C show D present
5 When the Japanese tyre group Bridgestone entered the US market, it made an ____________C____, buying the local production base of Firestone.
A sale B purchase C acquisition D overpayment
6 If a company wishes to enter the Chinese market, it usually looks for a local ________D________ who will cooperate in setting up a joint venture.
A man B talent C manager D partner
7 If you’re _____C_______ don’t go to Oslo – it’s Europe’s most expensive city.
A hard B hardy C hard up D hard down
8 A survey has _____A___________ with some interesting information about the cost of living in our major cities.
A come up B show up C put up D live up
9 Meals at restaurants cost a _______C__________ and drinks are very pricey.
A expense B price C fortune D fate
10 Being kept waiting, being connected to voice mail or being passed on to someone A flashes B fires C firecrackers D flashpoints
11 Reasons for this are _______________B_____, according to Reed.
A three pieces B threefold C three D triple
12 Increasing numbers of transactions take place entirely by phone, from ___D______ insurance to paying bills.
A doing B selling C buying D arranging
13 As companies move towards ‘remote working’, the need for the right tone of voice _____________A___ to every level of the organization.
A extends B stretches C expands D attaches
14 However, globalization has brought problems in the company’s overseas plants, and this is having a bad _________A______ on its share prices.
A effect B influence C affect D consequence
15 A journalist from the Eastern Economist Review suggested recently that the company could become the _______B_________ of a takeover if it didn’t sort out its problems soon.
A aim B target C objective D purpose
16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in ________C________ orders.
A placed B placing C cancelled D canceling
17 Recently, a German distributor refused a of 50,000 blouses.
A deal B transaction C cargo D consignment
18 When customers want last-minute changes to clothing, the plants cannot meet customers’ tight ________D_______.
A times B periods C dates D deadlines
19 Its latest _______B_________ were described by a famous fashion expert as ‘boring, behind the times and with no appeal to a fashion-conscious buyer’.
A series B collections C sequences D present
20 Factory workers complain about their wages. They are often expected to work ________C________ without extra pay.
A over B time C overtime D timely
Part II Phrase Translation
Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.
1 资本外逃 fight of capital
2 福利 welfare beneifts
3 相互让步 give-and-take
4 国家形象 national image
5 航空航天公司 aerospace company
6 全球化公司 global company
7 就业问题 employment problems
8 生活水准 living standard
9 跨文化问题 cross-cultural problem
10 合资企业 joint venture
11 本地合伙人local partner
12 许可协议 licensing agreement
13 通货膨胀率 inflation rate{《商务英语》作业}.
14 市场调研 market research
15 远程办公 remote working
16 全球会议 global conference
17 股票价格 share price
18 顾客需求 customers’ needs
19 低价战略 low-pricing strategy
20 员工流动率 staff turnover
Part III Sentence Translation
Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.
1. There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.
在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是{《商务英语》作业}.
2. People are much more likely to express anger over the phone, rather than in writing or face to face.
和书信及面对面交流比起来,人民更容易在电话上发火。
3. The problem, he says, is not just that employees at Boeing think of other countries as being exotic.
他说的问题是波音公司员工不仅认为其他国家是异国他乡,与己无关。
4. A journalist from the Eastern Economist Review suggested recently that the company could become the target of a takeover if it didn’t sort out its problems soon.
一个来自东方经济评论的记者近来建议说如果公司不能尽快解决问题,它就会成为其他公司收购的目标 。
5. It would not repeat earlier mistakes such as attempting to enter the train or boat-building business.
它将不会再犯以前试图进入火车或者船舶制造业的错误了。
6. He is impressed, he says, by the way in which oil companies have benefited from losing national images.
他说,石油公司通过舍弃民族形象而获益的方法给他留下了深刻的印象。
7. Royal Dutch/Shell is another group which manages to present itself as a local company in the countries in which it operates.
皇家荷兰壳牌公司是另一个在有经营活动的国家作为当地公司出现的集团公司
8. Condit says, ‘I believe we are moving towards an era of global markets and global companies.’
康迪特说:“我相信我们正在步入一个全球化市场和全球化公司的时代。”
9. Wal-Mart, a US retain chain, entered the Mexican market by setting up a 50-50 joint venture with a local Mexican retailer.
美国的零售连锁企业沃尔玛通过和一家当地零售商共同建议了一个各占50%份额的合资企业而进入了墨西哥市场。
10. As companies move towards ‘remote working’, the need for the right tone of voice extends to every level of the organization.
随着公司朝着“远程工作”发展,对正确语音语调的需要延伸到组织的每个层面。
Part IV Sentence Translation
Directions: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.
1 我公司经营轻工产品已有20年。{《商务英语》作业}.
We hava been handing light industrial products for 20 years.
2 我们从商会得知你公司有意购买大量红茶。
《商务英语》作业题
《商务英语》作业题
Unit One Establishing Business Relations
一 语汇练习
Complete the following dialog.
A: I haven‟t seen you for quite a long time, Mr. Hong. How are you?
洪先生,很久没有见到您了。您好吗?
B: Fine, thank you. Welcome to the Fair.?
很好,谢谢。欢迎您到交易会来。您发现什么感兴趣的东西吗?
A: Of course, I‟m interested in your 当然,我对你们的电器产品感兴趣。
B: Thank you. Compared with ours is smaller and lighter.
Take this walkman for example.
谢谢。同其它竞争产品相比,我们的产品比较轻巧。比如说这个随身听。
A: Yes, I can feel that . Well, I also notice the look of the walkman is different from the other products.
是的,我能感觉得到。同时我注意到这个随身听的外观和别的不一样。
B: Yes. We believe the will keep the customers happy, and thewill make them notice them more.
是的。我们相信优良的质量会让顾客让满意,全新的外观则会更加吸引他们的 注意。
A: So you are?
这么说你们对你们产品的质量非常有信心啦?
B: You are right. We always pay attention to improving our quality. I can assure . 您说对了。我们一向重视提高产品质量。我们保证这些产品经得住考验。
答案:
Complete the following dialog.
A: I haven‟t seen you for quite a long time, Mr. Hong. How are you?
?
A: Of course, I‟m interested in your.
B: Thank you. Compared with ours is smaller and lighter. Take this walkman for example.
A: Yes, I can feel that . Well, I also notice the look of the walkman is different from the other products.
will keep the customers happy, and the
A: So?
B: You are right. We always pay attention to improving our quality. I can assure
you that
二 实用表达练习
What‟s the English for the following products? Write them down.
1. 视听产品 2. 电子玩具
3. 服装 4. 苏绣
5. 医疗设备 6. 化妆品
7. 电器设备 8. 瓷器
答案:
What‟s the English for the following products? Write them down.
1. audio-visual products
2. electronic toys
3. garments
4. Suzhou embroidery
5. medical instruments
6. cosmetics
7. electrical appliances
8. ceramics
三 翻译练习
Translate the following dialog.{《商务英语》作业}.
A: 多么漂亮的纺织品展览啊!(display textiles)
B: 谢谢。本省的丝绸工业有很长的历史了。其湘绣产品在世界上享有了好的声誉。
(embroidery, well established)
A: 我知道。我从事湘绣的进口业务已有十几年了 。(specializing in, embroidery)
B: 哦!我们有许多品种供您选择。请看这边,这儿有些流行款式。(wide varieties, fashionable patterns)
A: 如果你们的价格有有竞争力,贸易条件优惠的话,我可以考虑向你们购买。
(competitive, favorable)
B: 太好了!我希望我们之间能做很多生意。(business, be conducted)
答案:
A: What a beautiful display of textiles!
B: Thank you. The silk industry in this province has a long history, and Hunan
embroidery has been well established in the world.
A: So I „ve heard. I have been specializing in exporting Hunan embroidery for more than ten years.
B: Oh! We have wide varieties for you to choose from. Look here, please,
There are some fashionable patterns.
A: I could consider buying from you if your price is competitive and the trade terms are favorable.
B: That’s great. I hope a lot of business will be conducted through between us.
四 听力练习
Part A Focus Listening
Directions: You will hear some Email addresses from the tape. Please write them
down:
1.__________________________________________________
2.__________________________________________________
3.__________________________________________________
4.___________________________________________________
答案:
1. Ramble@public.netchina.com.cn
2. jay1@deltavalve.com
3. peter@unix.lancs.ac.uk
4.shirley@mailbox.gu.edu.au
Part B Dialog
Directions: How many people are there in dialogue C FACE TO FACE? Who makes
each of the following remarks? Please complete the following:
There are _____ people at the meeting. They are: ___, _______ and _____.{《商务英语》作业}.
答案:
three Receptionist Charles Tom
Part C Passage
C1. Directions: Listen to the passage, and decide whether the following statements
are true or false .
答案: 1-T 2- F 3 -T 4 -T 5 - T
C2. Directions: Listen to the passage again, complete the following sentences.
1. It is the dealing between the seller and the buyer in order to reach agreement on the ____, ____, ____, _____ and other terms or
1 2 3 4
conditions of a sale.
2. Business talks are also held at ___ where businessmen are allover the 5
world can __one another over __and ___ trading.
6 7 8
3. In order to come to an agreement during a business communication the following terms are talked over, such as the description of the goods , their quality,
quantity, _____ , ______, _____ , ______ ,payment, inspection, claims disputes 9 10 11 12
and arbitration.
答案:
1. the price 2. quantity 3. quality 4. payment 5.international fairs
6. negotiate with 7.export 8. import 9.packing 10.price
11.shipment 12.insurance
Unit Two Inquiry
一 语汇练习
Complete the following dialog:
A: We‟re quite__________ your Drawn Works. How about the supply position? 我们对你们的抽纱制品很有兴趣。供应情况怎么样?
B: For most of the articles in the catalogue, we have good ____________. 目录中的大部分商品的货源都很充足。
A: Here‟s our _____________. You‟ll find the required_____________________
商务英语写作大作业letter
Tongji Education Company
Lane 200 Siping Road
Shanghai 200092
Logistics Manager
Dell Computer
2388 Jinshang Road
Xiamen 361015
27 October 2014
Dear Sir/Madam
Complaints about after-sale service
There is a long-standing relationship between us, and our company is always pleasant with your service. So last year, our company purchased ten computers with a guarantee of two-year maintenance from your company for office use. However, it has changed this time, and that’s why I am writing to you.
Firstly, the phone you offered for the after-sale service is always engaged. In fact, our employees have tried ringing many times, but there is no chance to get through. I also try making contact with you via the company’s web page, but there is no response, either.
Secondly, the return visit your company used to pay every half year hasn’t been taken for about seven months. But in the past, your staff would always come here on time. It really caused us great inconvenience.
Thirdly, your programmer asked money for our upgrading and updating last week. He charged us 2000 yuan after he finished the work and said it was company policy, which made us very angry. I remember you guaranteed us that all the after-sale service was free, didn’t you?
I am sure you will appreciate our annoyance because of your inconsiderate after-sale service: your engaging line, your staff’s unpunctuality and your unreasonable charges. I look forward to hearing from you very soon.
Yours faithfully
Feiyang Chen
Office Manager
商务英语写作(第一次作业)
1. Rewrite the following sentences to make them concise and effective. 1) The plant is successful in terms of production. The plant has high production. 2) We wish to acknowledge receipt of your letter of July 5. Please write to me before July 5. 3) We are informed that similar goods of American origin have been sold here at a level about 30% lower than you. Similar American original goods have been sold here at a level about 30% lower than yours. 4) He will fly to Germany next week for the purpose of meeting Mr. Stwartz in person. He will fly to Germany next week to meet Mr. Stwartz in person. 5) This product not only is welcome for its reasonable price, but also for its fine quality. This product is welcome for its reasonable price and fine quality. 2. Rewrite the following sentences according to the principle of correctness. 1) Your demand for a 5% discount off the order of the goods narrows our profit margin and we could not warrant it. Sorry,your demand for 5% discount off the order narrows our margin,and we could not warrant it. 2) If there are some problems with the bikes, you can return it back to us, even though over the warranty, we will change it without charge. If there are some problems with the bikes, you can return it back to us.Even though over the warranty, we will change it without charge. 3) We'll deliver you some trail order because of the satisfication of your price and quality. We'll deliver you some trail order because of the satisfaction of your price and quality. 4) As the market is declining, we recommend your immediate acceptance. As the market is declining, we recommend you immediate acceptance.
3. Rewrite the following sentences according to the principle of consideration 1) We are shipping your order on Friday. Your order are shipped on Friday. 2) Your letter is not clear at all. I can’t understand it. Sorry,I can’t understand some clauses on your letter,please send me a more clear one. 3) You must complete the enclosed form if you need correct shipment. Please complete the enclosed form so that we can arrange the correct shipment. 4) Unfortunately, your shipment won't be sent until January 3. I am sorry to inform you that your shipment will delay until January 3. 5) Upon receiving your L/C amendment, we will arrange to have your goods shipped. Upon receiving your L/C amendment, we will arrange your goods shipped as soon as possible. 4. Rewrite the following sentences according to the principle of clarity. 1) You can deposit checks at designated ATMs. 2) We acknowledge receipt of your letter which was written on 2 July. 3) Thank you for sending us your catalog and price list. 4) This copier saves you both money and time. 5) The items you ordered will be arriving soon.
5. Questions and Answers 1) What are the functions of doing business writing in international trade? 2) Please note some major differences between school writing and business writing. 3) What is the real intention of doing business writing? 4) What is supposed to be a successful/effective business writing? How to achieve it? 5) What is the definition of business English writing? 6) What is the definition of business English writing? 7) What does the principle of correctness refer to in doing business writing? 8) How to achieve clarity in business writing? 9) How to show your consideration in business writing, there are two techniques, what are they? Illustrate your points with some examples. 10) What should be noticed when you want to achieve conciseness in your business writing? 11) There are seven steps for doing business writing, please explain the second and sixth steps in your own words.
商务英语作业
REPORT ON GOOGLE’S IMPROVEMENT
Introduction
The aim of this report is to give some suggestions to improve the Google search engine, so that people easier to use.
Findings
Over the last three months, the number of visitors has increased. There are two important reasons: first of all, this site launched a number of new projects on the pictures and translation, the site contains a relatively complete.
Secondly , it will create a new system to extend the search engines.
Besides, in terms of Google newsletters are receiving more and more attention, visibility is very wide.
Recommendations
I usually prefer the Google search because its knowledge capacity, wide ranging, and can also translate some foreign websites, but I suggest multiple sites included some English, so we have a bigger platform to communicate in English sequence.
商务英语作业
Thank you very much for taking the time to come to our press conference today, I will be on the company's apple juice to carry E.coli and cause infectious diseases epidemic and we do a detailed briefing on the processing method. During the past few weeks,we have never escaped from our responsibility. We never denied the event is caused by the products of our company, we also received notice of Washington state, in the diseased plants have not yet been isolated, etiology has not been identified, ordered a full recall of products containing apple juice and carrot juice, involving seven states to 4600 retailers, value 6.5 million $. The company sent a team of action to recall the completion of 48 hours. Now, the link between disease epidemics and fruit juice contamination has been confirmed by the U.S. Centers for Disease Control and Prevention (CDC) testing.
We express our sympathy and regret for the affected consumers, and will bear all medical expenses, and make some compensation for the death of a child who has been seriously injured and five children. We not only held a news release, we received a television interview, but also on the network to publish a notice to the public to provide the latest developments in the event.
We will have the courage to bear the consequences of this event, to our lessons to warn other companies must pay attention to food safety issues, each production line need to be subject to strict supervision and disinfection. Can not stand the same as I do poineering work, think that the original is the best thing. Drink although to have a health treatment, but can not destroy the taste. In this concept, the company's production line only for the processing of fruit and eye inspection and pickling, not the use of sterilization, think that will damage the taste. The technical staff suggested that in the process of processing to take the chlorine disinfection has not been adopted, the reason is that the fruit juice itself is high, enough to kill pathogenic bacteria. This has led us to make this mistake, we will change the process, the use of rapid method of sterilization, the establishment of the "fresh fruit juice industry, the most comprehensive quality management and security system", in order to ensure that the best fruit juice while maintaining the best fruit juice.
非常感谢大家今天能抽空前来我们的新闻发布会,今天我会就本公司的苹果汁内携带大肠杆菌而引起传染病的流行以及我们对此的处理方法做一个详细的通报。在过去的几周里,我们也没有忘记我们的责任,我们也从不否认有可能是我们公司的产品问题造成了本次的事件,我们也在接到华盛顿州的通知,在病株尚未分离、病因尚未确认的时候,就下令全面召
回含有苹果汁和胡萝卜汁的产品,涉及7个州的4,600家零售商,价值650万美元。公司派出行动小组,召回在48小时内完成。现在,疾病流行与果汁污染之间的联系经美国疾病控制与预防中心(CDC)检测得到确认。
我们对受到影响的消费者表示同情和遗憾,同时会承担全部医疗费用,对于死亡的一名儿童已及严重受害的五名儿童会做出一定的赔偿。我们不但举行了本次的新闻发布,接受电视采访,而且会在网络上发布公告,向公众提供事件的最新进展。
我们会勇于承担本次事件的后果,以我们的教训来警示其他企业一定要关注食品安全问题,每一条生产线都需要受到严格的监督以及消毒。不能像我一样坚守创业时的信念,认为原汁原味就是最好的东西。饮料虽然要有经过卫生处理,但是不能破坏口味。在这个理念下公司的生产线只对加工前的水果目检和酸洗,不采用巴式灭菌,认为那样会损害口感。技术人员建议在加工过程中采取加氯气消毒也没有被采纳,理由是果汁本身酸度很高,足以杀灭致病的细菌。这才致使我们犯下了这个无法弥补的错误,我们会改变工艺流程,采用快速巴氏灭菌法,建立“新鲜果汁行业里最全面的品质管理和安全体系”,在保证杀灭大肠杆菌的同时尽可能保持最好的果汁品味。